Personal Branding
BRANDING
2023
Branding for yourself can be one of the most difficult tasks. Being your own worst critic can be a nightmare, endlessly redoing, undoing, sighing and double-thinking. It took a few tries to get to somewhere I'm proud of and that I think speaks most to me as a designer, artist and person.
These are my first initial logo sketches for my brand. I was aiming for a fluid monogram of an E that could look both sophisticated and unique. I starred a few that I wanted to render in Illustrator and got to work!
Branding
I carefully selected colours that hold personal significance to me, allowing for easy mix-and-match possibilities across a wide range of applications.
The sophisticated yet whimsical typeface, New York, complimented my logo well, mirroring its dynamic movement and fluidity. This choice served as the cherry on top to my overall brand identity.
