Community Fridges HamOnt
BRANDING
2022
Community fridges serve as a volunteer run, publicly accessible resource, providing free food to community members with minimal barriers. They play a vital role in reducing food waste, and through donations, volunteering, and spreading the word, they contribute to caring for the local community.
Passionate about combating food insecurity, and as regular volunteers for the fridges, the Kitestring team approached Community Fridges HamOnt (CFH) with the aim of rebranding to increase awareness and impact.
Kitestring and I dove into this pro-bono project with a desire to build trust, respect, and connections within the Hamilton community. Our goal was to amplify the efforts of CFH and contribute to the well-being of the community.
Branding
Through in-depth research and creative exploration, we focused on vibrant colors and playful illustrations to create an eye-catching and approachable identity that resonates with those who access and donate to the fridges.