Deban Brunette Literacy Program
BRANDING
2022
For more than 15 years, The Deban Brunette Literacy Program has been providing invaluable literacy support to local schools. Formerly the Jack Parent Reading Program, Neighbour to Neighbour decided to rebrand in honour of Deban Brunette and her exceptional contributions in building the program.
The Kitestring team and I focused in on the program’s multi-layered audience: educators, parents, children, and donors to ensure a brand identity that would reflect Deban's joy through colour and an ever-growing educational program.
Branding
We decided to integrate N2N’s brand colours, the orange and blue, to emphasize their role in running the program while allowing the DBLP to stand strong on its own.
With a sense of playfulness and boldness, the new brand draws inspiration from children, captivating the attention of prospective supporters, donors, and volunteers.
