Dough Den
BRANDING, PACKAGING, ILLUSTRATION
2023
Dough Den is a theoretical newly opened pizza joint in the heart of East York. They offer delicious, high-quality pizzas and refreshingly sweet cider. In order to stand out from other major competitors, I developed a cartoonish and vibrant brand identity, consisting of rubber hose styled illustrations, bringing a youthful appearance compared to other traditional pizzerias.
Branding
As a personal project, I wanted to explore a brand package that would serve a young audience. With a bubbly and playful wordmark, I was able to channel my passion for illustration and loud colours, challenging myself while enjoying the process.
